Campari UK has urged companies to donate a suggested 5% from their unused Christmas party budgets to its hospitality worker relief fund Shaken Not Broken.

Campari UK has created the Shaken Not Broken Fund to provide support to front-line workers in the hospitality industry during and following the COVID-19 pandemic.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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